Creative Jolts: Exploring How Entrepreneurs Let Go of Ideas During Creative Revision

Creative revision involves sharing nascent ideas and soliciting feedback. This process has been portrayed as providing instrumental feedback that enables autonomous creators to shape progress their in a mostly positive, developmental way. However, creative also entails destruction—letting go of some make way for the new. Research suggests abandoning aspects will be affectively challenging creators, but yet elaborate how they navigate challenge. In longitudinal qualitative study entrepreneurial ventures over one-year period, we uncovered novel phenomenon: jolt—an episode cognitive emotional upheaval through which let original allowed new ones emerge, so shifted dramatic ways. We processes jolts trajectories ideas. Our captures rollercoaster heightened affect disorientation experienced by try bring life.